Turn happy families into a 5-star reputation.
CentreProof collects Google reviews from the families who love you, gives unhappy families a private way to tell you first, and reads every word with childcare-specific AI, so you always know how families really feel.
“Miss Tara and the team are wonderful, Ava is so ready for school.”
“Safe, warm, and the communication is excellent. Zara has thrived.”
“Settling Ruby was a breeze thanks to the educators' patience.”
20 childcare themes · read automatically by AI
What changes for your centre
Happy families get a friendly text at the moment they're most grateful, and their five-star reviews land on your Google listing.
A family who is struggling reaches you in their first few weeks, while you can still fix it, instead of in a withdrawal notice.
Every piece of parent praise is sorted into the National Quality Standard areas, ready to show your assessor at Assessment & Rating.
Happy families go to Google.
Unhappy ones come to you.
Pretend you're a parent for a second. Tap a star rating below and see what happens next.
Their message comes straight to you, not the internet, and you get an alert so you can make it right.
They go straight to Google to leave you a public review.
Everything a centre needs to protect its name
One place to grow your reviews, catch problems early, and keep families for years.
The right feedback, the right place
Families are asked for a quick rating first. Happy ones go straight to Google, and unhappy ones are offered a private line to you, so you hear about problems early and can put them right.
Childcare-specific AI
Every review and message is read by AI across 20 childcare themes such as settling, educators, communication, safety and fees, plus the emotions underneath.
Settling Pulse
Automatic one-tap check-ins with new families (you pick the days). Struggling families reach you in week one, thriving ones get the review ask at peak gratitude.
At-risk family alerts
We watch for warning signs: low happiness scores, unresolved complaints, a family “thinking about another centre”. Each one becomes an alert with a suggested next step.
Google reviews, all in one place
Your live rating and every new review appear automatically. Reply to families without leaving CentreProof, and each review is sorted by topic the moment it lands.
Exit interviews
When a family gives notice, a respectful goodbye survey captures the real reason, so every departure teaches you something.
From one message to a stronger centre
Three steps, mostly automatic.
Ask at the right moment
Review requests and settling check-ins go out automatically, timed to the moments families feel it most.
Feedback goes where it should
Five-star love flows to Google. Quiet concerns flow privately to you, with an alert when it matters.
You act with certainty
AI reads every message for topics and feelings, and flags the families who need attention, so you know exactly where to focus this week.
Watch a settling journey unfold
The Settling Pulse checks in with every new family on the days you choose, turning week-one wobbles into week-six wins.
“Still teary at drop-off” → you follow up that day
“Getting there!” → the plan is working
“She runs in the door!” → review ask, perfectly timed
Your reputation, measured live
Not a gut feel, real numbers. How families feel, what they talk about and which educators they name, updated with every word families write.
families feeling positive
Every review, survey and message, read and scored automatically.
Generic review tools don't know what settling means.
CentreProof was built inside the Australian early-learning world. It speaks NQS, understands CCS fee anxiety, knows a room transition is when families start looking around, and celebrates your educators by name.
- Parent feedback mapped to NQS Quality Areas, evidence for Assessment & Rating
- Educator shout-outs extracted from reviews, ready for team meetings
- Spots the language of a family drifting away: CCS strain, dropped days, “looking at other centres”
- Settling-stage check-ins timed to your centre's own rhythm
“Cassie made drop-offs something Ruby looks forward to.” — from a Google review
Settling Pulse: Max is struggling to settle, so an early follow-up is recommended.
Acted on in week 1, family stayedMarketing gets you seen once. Social proof gets you chosen every single day.
Before a parent ever calls your centre, they have already read your Google reviews. Local consumer research consistently finds that nearly all consumers read reviews for local businesses, and close to half trust them as much as a recommendation from a friend. For a decision as emotional as who cares for your child, reviews carry even more weight.
And the ground has shifted again. When parents ask Google or an AI assistant for the best, safest or most trusted childcare near me, those systems read your reviews to decide which centres to recommend. Real parent words about settling, educators and safety are what the AI quotes back. Your review profile is no longer just social proof. It decides whether those tools recommend you at all.
Ad spend rents attention. Reviews own trust. CentreProof builds the reputation that keeps families choosing you long after the campaign ends.
Your review profile is the first tour of your centre. Most families take it before you ever know they exist.
Families rarely announce they are unhappy. CentreProof hears the wobble in week one, not on exit day.
Search engines and AI assistants summarise your reviews to parents around the clock. Fresh, specific, positive reviews are what they reward.
A single retained enrolment is worth roughly $15,000 to $20,000 a year. Catching one at-risk family pays for years of CentreProof.
One plan. One organisation account.
Less than $5 a day to protect the reputation your centre runs on.
Your first centre, including GST. Additional centres from $42/month.
- Review requests with the Feedback First step, by SMS and email
- Settling Pulse check-ins with every new family
- AI reads every review and message across 20 childcare themes
- At-risk family alerts and exit interviews
- Google reviews and replies, all in one place
- Email requests included. Optional SMS is prepaid separately.
No card needed · Cancel anytime · Prices include GST
One saved enrolment is worth $15,000 to $20,000 a year. CentreProof pays for itself many times over.
Run more than one centre? Pay $129 for the first centre, with graduated rates for additional centres. See pricing.
Questions directors ask us
Straight answers, no fine print. Anything else, just ask.
When a family taps your link, we ask one question first: how was your experience? Families who choose 4 or 5 stars are invited to share it on Google, with your listing already loaded. Families who choose 3 or fewer are offered a private message straight to your director instead. Nobody is ever blocked from posting publicly. In practice, most unhappy families prefer a direct line to you over a public post, which means problems reach you first.
No. Every parent touchpoint is one tap on a link, on their own phone, with no login and no app. A review request, a settling check-in and an exit survey each take under 30 seconds to answer.
Automatic check-ins with every new family while they settle in, on days you choose, for example day 3, week 2 and week 6. A struggling response lands in your inbox with a risk alert the same day, while it is still fixable. A thriving response on the final check-in triggers the Google review invitation at the exact moment families feel most grateful.
Every review, survey answer and private message is read against 20 childcare-specific themes, from settling support and educator relationships to fee concerns and safety. It also picks up the emotion underneath, spots withdrawal language such as fee strain or day reductions, and pulls out every educator praised by name. You see the patterns without re-reading a single message.
Every theme maps to a National Quality Standard Quality Area. CentreProof shows praise and concerns for each Quality Area with the exact parent quotes behind them, which gives you family-voice evidence for QA1 through QA7 that builds itself all year round.
Email is the default, with optional prepaid SMS. Preview the required credits before sending a review request. Longer messages use more than one credit. Every message carries an opt-out.
Yes. Your reviews come in automatically each day, and you can reply straight from the dashboard. The composer also reminds your team of the golden rule of childcare replies: never confirm a child attends your centre in a public response.
Your data lives in an Australian-region database, is never sold or shared, and every centre's data is isolated from every other centre's. Parents only ever see their own check-in pages.
Most centres are live inside an afternoon. Connect your Google listing, add your families, switch on the Settling Pulse, and the first review requests can go out the same day.
Organisation pricing is $129/month for your first centre, $49 each for centres 2–10, $45 each for centres 11–25, and $42 each for centres 26–50. These are graduated rates, including GST. For 51 or more centres, ask for a custom quote. Email is the default. Optional SMS is prepaid: 100 credits $22, 500 $99, or 1,000 $187. One credit covers one segment. Start with a 14-day free trial, no card needed.
Buy credits when you need them: 100 for $22, 500 for $99, or 1,000 for $187 including GST. One credit covers one SMS segment, so longer messages cost more credits. Credits are shared across your organisation and do not expire while your account stays open. No SMS is included, automatic top-ups are off, and sending pauses when credits run out. Email remains available.
Yes. Cancel in two clicks from Settings, no lock-in contracts and no cancellation fees. Your data stays yours, and we'll export it for you on request.
The reputation you've earned deserves proof.
Join early learning centres turning everyday moments into 5-star reviews, and catching quiet concerns before they cost an enrolment.
14 days free · No card needed · Cancel anytime · Built in Australia